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The busywork disappears.
You stay in control.

We build AI systems that do the repetitive work between your systems: order entry, reconciliation, reporting, chasing. Dry-run first, human-approved, fully logged, so you always know what ran and why.

Try the Composer demo See the proof
  • Now available Composer B2B sales ordering for distributors. Works offline.
  • In beta Memory by Directive MCP-native knowledge base. Single Rust binary, self-hosted.

01The products

What we’ve shipped.

Most of our work runs privately inside client businesses, as it should. These two products are ours end to end, so they are the ones you can poke at.

Composerby Directive

B2B sales ordering for distributors

Your reps take orders on whatever device they carry, with the account's buying history, stock and prices in front of them. It works in stores with no signal and syncs when the network comes back.

Now available

30 second walkthrough · sound on · synthetic demo data

Try the demo More about Composer

How reps run a call

  1. PrepareSix months of buying history in hand.
  2. OrderQuantities in taps. Works offline.
  3. ConfirmReviewed, approved, receipted.
  4. CaptureThe visit note stays with the account.
Memoryby Directive

The knowledge base your AI tools can actually read

Point it at a directory of markdown files and query your knowledge from an AI client, the REST API, the CLI or the built-in web UI. Single Rust binary, SQLite underneath, nothing leaves your machine.

In beta
memory.local / insights
Memory's Insights view showing a knowledge graph of 1,416 documents and 175 links, with a document panel alongside.
More about Memory

02Services

Bespoke systems are
the main event.

Directive builds AI systems, automation and integrations for WA businesses with 10 to 200 staff: the ones where the ERP does not talk to the ordering system, month-end takes a week, and someone senior spends their days retyping data. We design around how your business actually runs, then build software that closes the gaps.

The products above prove the craft. The production numbers prove the results. Here is one system, running today against a live WA distributor’s ERP, measured over 14 days:

Read the case study
  • 44jobs ran unattended
  • 99.7%reliability over 14 days
  • ~40 hrsof admin back each week
  • Every write gated, dry-run first, human-approved.

03You stay in control

Control isn’t a feature.
It’s the design.

Automation only earns trust when you can see it, stop it, and own it. Every system we ship works the same way:

  • Dry run firstEvery automation runs in rehearsal until you have seen exactly what it would do, before it does anything.
  • Approvals where they matterAnything consequential waits for a human yes before it touches your ERP, your money or your customers.
  • Evidence for every actionEvery action is logged in plain English, so you can see what ran, when, and why.
  • Yours to keepDocumented handover and runbooks mean you own the system outright and can part ways cleanly.
Mash Prime, founder of Directive.

04Who you work with

Founder-led,
end to end.

Mash Prime · Founder · Perth, WA

I’m Mash Prime, founder of Directive, and I’m who you deal with from the first call to the handover. I design the systems, write the code, and run them in production.

More about how I work

The most expensive software in your business is a person doing a robot’s job.

Every hour we hand back goes where it actually earns: customers, product, the work only your people can do.

Perth, Western Australia · NDA on request · Human-approved writes

What would you do
with 40 hours back?

Bring the process that hurts to a 30-minute call, and I’ll tell you honestly whether it is worth automating.

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