DirectiveSystems Get the Website Kit (opens in a new tab)
Get the Website Kit (opens in a new tab)

Made in PerthBuilt for your business

Put AI to work
in your business.

Practical kits to get started. Purpose-built systems when you need more. We make software that gives you time back and keeps you in control.

Explore the kits (opens in a new tab) Talk to Mash

First up: the Website Kit. Your website, built with your AI.

01The products

What we’ve shipped.

Start with the Website Kit, or find a tool for the work you do. Every product is built by Directive.

AI Kitsby Directive
Website Kit out now

Your business website.
Built with your AI.

Choose a finished design. Let Claude Code or Codex guide you from your first idea to a live website, with checks along the way. The files and accounts stay yours.

For service and local businesses · one payment

Explore the Website Kit (opens in a new tab) See the designs (opens in a new tab)
Warm Local · Website Kit design
Warm Local, a finished Website Kit design for a fictional café, with a warm cream layout and a Find us button.
One of the designs. Ready for your business.
  • Composerby Directive
    Now available

    B2B sales ordering for distributors

    For independent FMCG and wholesale distributors with reps on the road

    Six months of buying history, stock and prices in the rep’s hand. Works in stores with no signal, hands the order to your system with a receipt.

    More about Composer Try the demo (opens in a new tab)
  • Did It Landby Directive
    Now available

    Your talk ends. The good stuff stays.

    For speakers, facilitators and anyone who presents

    Your ideas, resources and optional feedback on one page, shared with one QR code. No account or email needed on the audience’s side.

    Create your page (opens in a new tab) See an example (opens in a new tab)
  • Memoryby Directive
    In beta

    The knowledge base your AI tools can actually read

    For teams running AI tools that need a shared, citable knowledge layer

    Markdown files in, MCP out. Hybrid search, a knowledge graph and scoped access from a single Rust binary that stays on your machine.

    More about Memory Ask for beta access

All four products, side by side

02Services

When your business
needs something more.

Directive builds AI systems, automation and integrations for WA businesses with 10 to 200 staff: the ones where the ERP does not talk to the ordering system, month-end takes a week, and someone senior spends their days retyping data. We design around how your business actually runs, then build software that closes the gaps.

The products above prove the craft. The production numbers prove the results. Here is one system, running today against a live WA distributor’s ERP, measured over 14 days:

Read the case study
  • 44jobs ran unattended
  • 99.7%reliability over 14 days
  • ~40 hrsof admin back each week
  • Every write gated, dry-run first, human-approved.

03You stay in control

Control isn’t a feature.
It’s the design.

Automation only earns trust when you can see it, stop it, and own it. Every system we ship works the same way:

  • Dry run firstEvery automation runs in rehearsal until you have seen exactly what it would do, before it does anything.
  • Approvals where they matterAnything consequential waits for a human yes before it touches your ERP, your money or your customers.
  • Evidence for every actionEvery action is logged in plain English, so you can see what ran, when, and why.
  • Yours to keepDocumented handover and runbooks mean you own the system outright and can part ways cleanly.
Mash Prime, founder of Directive.

04Who you work with

Founder-led,
end to end.

Mash Prime · Founder · Perth, WA

I’m Mash Prime, founder of Directive, and I’m who you deal with from the first call to the handover. I design the systems, write the code, and run them in production.

More about how I work

The most expensive software in your business is a person doing a robot’s job.

Every hour we hand back goes where it actually earns: customers, product, the work only your people can do.

Perth, Western Australia · NDA on request · Human-approved writes

Start with the kit,
or bring the bigger job.

The Website Kit is ready today. If your business needs more than a website, send a message and you will get a straight answer on whether it is worth building.

Get the Website Kit (opens in a new tab) Send a message